How to logically group channels and traffic sources in Googl
Mar 5, 2024 2:27:25 GMT -6
Post by kmstfatema on Mar 5, 2024 2:27:25 GMT -6
It happens that when we analyze the data of our website or of one of our clients, there is a bit of confusion in identifying which link comes from a paid, organic activity, from a newsletter, from referrals and so on. Google Analytics already offers channel grouping by default but, let's face it, it's not the most precise. To overcome this small but, depending on the business, important inconvenience we can customize and group the channels as we see fit. Aggregate traffic in the most useful way to extract information This feature is very useful for going into detail and segmenting the traffic to our site and thus understanding which channels to focus on more and which, however, need improvement. What is needed?
There are 3 technologies and tools we will need: User Germany Telegram Number Data parameters Url Builder Google Analytics User parameters UTM stands for Urchin Tracking Module , and are used to identify the source of traffic , indicating the details of the campaign that led to a particular visit to thel Builder Google platform , free, which allows you to customize the links to be combined with Campaigns , Anchors , CTAs , Emails , Newsletters ... in short, for every type of online activity. Grouping channels and traffic sources in Google Analytics: Url Builder Url Builder Google Analytics.
It needs no introduction, however it is Google's platform, also free, to analyze via a unique tracking code: Public Traffic Conversions Events Acquisition Behavior within a website.I recommend, for those who use utm parameters , to draw up a list of nomenclatures based on the online activity, to always be written in the same way: either all lowercase or all uppercase. I'll give you some examples to be clearer: Google Ads = gads Facebook Ads = fbads Instagram Ads = igads Newsletter = news Black Friday = bf and so on... There is no precise method or nomenclature but what matters to avoid confusion when we analyze the data is to always use the usual name. Where do you see the utm parameters from? To see them we must enter Google Analytics then go to Acquisition then All Traffic and enter Source/Medium .
There are 3 technologies and tools we will need: User Germany Telegram Number Data parameters Url Builder Google Analytics User parameters UTM stands for Urchin Tracking Module , and are used to identify the source of traffic , indicating the details of the campaign that led to a particular visit to thel Builder Google platform , free, which allows you to customize the links to be combined with Campaigns , Anchors , CTAs , Emails , Newsletters ... in short, for every type of online activity. Grouping channels and traffic sources in Google Analytics: Url Builder Url Builder Google Analytics.
It needs no introduction, however it is Google's platform, also free, to analyze via a unique tracking code: Public Traffic Conversions Events Acquisition Behavior within a website.I recommend, for those who use utm parameters , to draw up a list of nomenclatures based on the online activity, to always be written in the same way: either all lowercase or all uppercase. I'll give you some examples to be clearer: Google Ads = gads Facebook Ads = fbads Instagram Ads = igads Newsletter = news Black Friday = bf and so on... There is no precise method or nomenclature but what matters to avoid confusion when we analyze the data is to always use the usual name. Where do you see the utm parameters from? To see them we must enter Google Analytics then go to Acquisition then All Traffic and enter Source/Medium .