Why is storytelling so effective?
Jan 18, 2024 3:19:53 GMT -6
Post by tonima5 on Jan 18, 2024 3:19:53 GMT -6
Fleeting information is forgotten after 72 hours. But not stories. Storytelling technologies are recognized as the most effective at a scientific level.Researchersconfirm that our brains are designed for stories, because this is how skills and experience have been passed on for centuries. If a story evokes emotions in a person, dopamine is released in his blood, a hormone responsible for memory and information processing. A story that made you feel something sticks in your head. Storytelling is memorable, and a prime example of this is social advertising. The most effective emotions in marketing are: Love; feelings related to family values; admiration for innovation, strength, self-development; patriotic feelings; care; pleasure. When creating advertising in storytelling format, start from the chosen emotional trigger. It will help set the right vector for history. Why storytelling is so effective Pedigree advertising: when the story is clear without words Basic rules of storytelling For storytelling in advertising to hit the mark, it’s not enough just to shoot a beautiful story.
It is important that it gets into the hearts of people from Email Marketing List your target audience. Before implementing the project, it is necessary to conduct preparatory studies. What to learn: market . See what stories are popular among your rivals' target audience, study the current trends that people follow. For example, a story about environmental protection, social inequality, and self-realization would be most welcome; target audience . It is important to draw a thorough portrait of the ideal client: interests, hobbies, marital status, income level, pain and needs. It is clear that Gucci brand consumers will not be interested in stories about the need to pay utility bills every month; promoted product . Sometimes manufacturers do not see the product through the eyes of consumers, and it is completely in vain. We recommend conducting surveys of your target audience. This will help you learn a lot about the brand, look at it from a different, not always obvious, side. It is important to understand: basic promotion methods in storytelling do not work.
There is no need to describe the advantages and characteristics of the product; our goal is to captivate and evoke emotion. And the consumer will read about the advantages of the product himself, because he will remember it. Storytelling in marketing is built on three components: essence . The idea of the action: what emotions do you want to evoke in the consumer, how will the brand be demonstrated (for example, sneakers on the feet of the main character). It should be clear what is being discussed. Do not play guessing games with users (only world-famous companies can afford this); plot and main character . For example, you can demonstrate how a mother is torn between work, life and children, becomes nervous, breaks down and constantly regrets it, and then takes our product (sedative) and, happy, goes for a walk with her sons, simultaneously solving problems in the worksection; artistic technique . This can be a metaphor or allegory that forms a strong association with the brand in the user. An example in advertising: a collaboration between like to receive information.
It is important that it gets into the hearts of people from Email Marketing List your target audience. Before implementing the project, it is necessary to conduct preparatory studies. What to learn: market . See what stories are popular among your rivals' target audience, study the current trends that people follow. For example, a story about environmental protection, social inequality, and self-realization would be most welcome; target audience . It is important to draw a thorough portrait of the ideal client: interests, hobbies, marital status, income level, pain and needs. It is clear that Gucci brand consumers will not be interested in stories about the need to pay utility bills every month; promoted product . Sometimes manufacturers do not see the product through the eyes of consumers, and it is completely in vain. We recommend conducting surveys of your target audience. This will help you learn a lot about the brand, look at it from a different, not always obvious, side. It is important to understand: basic promotion methods in storytelling do not work.
There is no need to describe the advantages and characteristics of the product; our goal is to captivate and evoke emotion. And the consumer will read about the advantages of the product himself, because he will remember it. Storytelling in marketing is built on three components: essence . The idea of the action: what emotions do you want to evoke in the consumer, how will the brand be demonstrated (for example, sneakers on the feet of the main character). It should be clear what is being discussed. Do not play guessing games with users (only world-famous companies can afford this); plot and main character . For example, you can demonstrate how a mother is torn between work, life and children, becomes nervous, breaks down and constantly regrets it, and then takes our product (sedative) and, happy, goes for a walk with her sons, simultaneously solving problems in the worksection; artistic technique . This can be a metaphor or allegory that forms a strong association with the brand in the user. An example in advertising: a collaboration between like to receive information.